Sizzix

Founded in 1977, Ellison Educational Equipment Inc. became a reality when Ladorna Ellison Eichenberg and her husband, Bob Eichenberg, developed the first hand-operated die-cutting machine for the classroom. The Ellison Machine quickly became popular with educators by allowing them to effortlessly cut multiples of letters, numbers and shapes. Today, more than 70% of schools use an Ellison Machine.

In 2001, Ellison applied this technology to the craft industry and created the Sizzix brand to benefit crafters, scrapbookers, card makers and more. During the past decade, the Sizzix product line has grown exponentially to offer a wide variety of creative products, including dies, die-cutting machines, embossing folders, quilting dies and many other items to inspire creativity.

Ellison makes its global headquarters in Lake Forest, California with a UK office for its European accounts and a factory in China. Most of the products that consumers love are available through our website or at your local craft store. Under the guidance of CEO and third-generation Ellison family member, Kristin Highberg, the company continues to plan and innovate the future of creative with imaginative solutions for all.